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The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond

Most luxury houses label their sizes with adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a single thing you can measure. The Row does something different in a quiet way across a large part of its line, and once you spot it the whole catalogue becomes easier to read. The number sitting in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That single fact does more real work than any amount of styling copy, and it is the spine of this explainer.

This convention extends past the flagship. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is meant to be read literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, put plainly

Take the number in the name, append the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. It is unusually plain labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be www.laurentoutlet.com bigger than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. It also explains how the brand can run four sizes of a single silhouette without creating confusion.

What the number leaves unsaid

Width is only one of three dimensions, and the other two scale with it in no predictable way to speak of. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a proportional enlargement of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. What that means in use is that a size up adds a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number keeps to itself. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. The interior fittings differ as well, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to know how it behaves.

The one that bends the rule: the Margaux Shoulder 12

There is one current model that bends the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 carries a twelve in its name, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as an indication rather than a measurement.

What each width actually holds

Turning inches into daily use is the step most guides omit. Anything under ten inches wide is a phone, cardholder, keys and lipstick affair, the domain of the Sofia 8.75 and the small clutches. At ten inches you have the standard small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet together. A working width is fourteen to fifteen inches, the point at which documents and a tablet cease to be a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.

• 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
• 12 in: the most useful width in the line and the one most buyers settle on.
• 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
• 17 in: travel and staying over, where soft structure is a feature and not a compromise.

Price follows width, though material moves faster

The two track each other, size and price, though more gently than you might assume. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Material makes larger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.

The bags that carry no number

Plenty of the line falls outside the system, and confusion begins when the two conventions get mixed. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are orientation markers, commonly read as north-south for taller shapes and east-west for wider ones.

From inches to a decision

What makes a literal sizing system useful is that you can check it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually serves better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.